Giving back to the Amazon with Açai Facial Oil
The heart of Rudolph Care is the wild açai berry that grows in the Amazon rainforest in Brazil. And right now, the berries are being harvested by the community of 150 families who we work with in the area.
It’s a partnership we treasure as much as we treasure the effective açai berry, which is why this fall, true to tradition, is all about giving back to what gives so much to us.
Giving back to the Amazon
This fall, 100.000 DKK from the sale of Açai Facial Oil Limited Edition will be donated in full to supporting sustainable initiatives in the tiny, isolated village, Nazarezinho do Meruú, where the locals who harvest the berries from the tall palm trees reside. This way, you help us return value to what’s dearest to us; the Amazon, the açai berry and the 150 local families who live and work there.
Since 2019, we’ve teamed up with the people of the village and the local aid organization Instituto Beraca and implemented and financed three projects with the purpose of enhancing quality of life and general health of kids and grownups in the area.
Fra 2019 til nu
In 2019, the support from the Açai Facial Oil Limited Edition sale was dedicated to building a plant nursery with vegetable gardens in relation to the local school EMEF São Sebastião. The idea behind this initiative is to decrease the dependance of supplies from afar and to educate the kids in terms of waste sorting, composting and growing vegetables - with great respect for preserving traditional grower’s selections and cultivation methods. Sadly, the project didn’t manage to leave the starting line before Covid-19 hit in 2020.
The pandemic turned the world inside out – especially in Brazil, where everything was put on hold. This was why we donated the support from the Açai Facial Oil Limited Edition sale to Red Cross in 2020, as they put great effort into distributing emergency aid, sanitation and rapid COVID-19 tests to help contain infection.
In 2021, the time is once again right for resuming with the project - and even for expanding the scope. The establishment of the plant nursery continues, though on top of this, the school EMEF São Sebastião requests for a sports & play area and renovation of the school’s facilities; including desks, fans and access to clean water. So, this is what you support with your purchase of Açai Facial Oil Limited Edition in 2021.