Strategy

Strategy

Rudolph Care's sustainability strategy is inspired by the definition of sustainability in the historic '87 Brundtland Report.

We look at our overall activities as a result of,

“…making development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.”

That is why we say:

Rudolph Care
– since 2009, for generations to come

Sustainability in more than one sense

We are sustainable in the classic sense based on impact on the environment, social considerations and financials.

  • Environmental impact is minimized by always applying for the most stringent environmental certifications – often supplemented by our own even more stringent standards.
  • Social conditions are based on how we affect the local communities in which we purchase our raw materials and the working conditions of local employees.
  • Financial sustainability is basically achieved by Rudolph Care building its business for the long term rather than for fast profit. We invest our profits in profit sharing in the places in which we buy our resources, in the development of Rudolph Care and in a wide range of partnership projects that benefit the environment, people and the climate.

Positive sustainable development takes place at all levels in society as well as in our business which is currently experiencing rapid growth. We therefore expect to have to upgrade our ambitions and strategy further over the next four years.

Sustainable Development Goals

To us, the UN’s 17 Sustainable Development Goals adopted by the 193 member countries of the UN represent a shared and universal responsibility which therefore also extends to us.

All the UN Sustainable Development Goals deserve attention and action. We have chosen to focus on three goals which are particularly close to our business and especially relevant to us. They work as our ‘checklist’ when we attempt to ensure that the development of our business is in balance with the generally defined goals for global sustainable development.

Rudolph Care works actively on:

  • Sustainable Development Goal No. 3 Good Health and Well-being.
    By only offering products that do not expose the consumer to harmful chemicals. This is based on a philosophy that caring for our bodies and minds is an important prerequisite for being able to care for others.
  • Sustainable Development Goal No. 12 Responsible Consumption and Production.
    By sustainable and efficient use of natural resources and by reducing waste in the form of prevention, reduction, recycling and reuse.
  • Sustainable Development Goal no.15 Life on Land.
    By sustainable use of nature by prioritizing documented certified resources that are not based on negative intervention in existing ecosystems.

Products

Rudolph Care creates exclusive, certified beauty products that prioritize sustainability as a crucial part of our care for both people and the environment. We view our certifications as the minimum requirements we make of our products and work continuously to increase sustainability in all elements of our processes and products.

  • Currently, our beauty products are certified with the Nordic Swan Ecolabel and the organic COSMOS Organic label. The double certification is a guarantee that all products live up to stringent requirements for environmental as well as personal health for the consumer in terms of everything from raw ingredients, growing, processing and production to working conditions and packaging.
  • By far the majority of our beauty products also carry the Vegan Trademark. With the exception of a few products that contain beeswax and honey.
  • All our products for children are allergy-certified with the international AllergyCertified label. This means that these products contain no known allergens or allergenic preservatives. Our Mommy & Me range is certified with the Asthma-Allergy Nordic label, ‘the blue wreath’, which sets stringent standards to ensure that substances that frequently trigger allergies in a wide range of people are not found in the certified products.
  • None of our beauty products contain any of the 26 fragrance allergens that the EU recommends we avoid.
  • Rudolph Care also produces and sells textiles (tote bags and soon towels). We have consciously chosen to support textile recycling and manufacture tote bags from recycled cotton which may contain fibers from other textile materials. Our towels are produced from new, organically grown cotton, and production is certified to the GOTS standard. A requirement for selling and labelling products with the GOTS label is that sellers also become GOTS-certified. We expect to be awarded this certification by the end of Q2 2020.

Social projects

At Rudolph Care, we are very conscious of the fact that we are a manufacturing company and, as such, have a responsibility both to the environment and to people. That is why we focus (in addition to our work on the development of environmentally friendly products and packaging) on ensuring that the people handling the harvesting and processing of our raw ingredients work under the best conditions possible. We work on the basis of the principles of the ABS Protocol (also called the Nagoya Protocol). In practice, this means that we purchase our raw ingredients in places where people benefit directly from our business – often in addition to their immediate financial income from sales, e.g. in the form of profit sharing.

For example, our connections in Brazil are about much more than the purchase of açai and the country’s natural resources in general. We enjoy a personal partnership with a closely-knit group of local families who have picked our açai berries in the Amazon since 2008.

In 2020, we founded, financed and launched two projects in partnership with the local population and organizations in the area:

  • One project has the aim of developing a granulate of the stones from açai berries which can be used for the manufacture of e.g. packaging. We will only utilize the part of the berry that cannot be used for the extraction of oil or for animal feed. The project aims to make working in the açai industry an even better deal for the locals and to produce locally manufactured products from this granule.
  • The other project is the launch of a nursery for growing plants in the local community in the north-east Amazon where we harvest the açai berries. The nursery will be located adjacent to the local school, and it will be set up and run by locals in the area. The project teaches pupils sustainability, waste separation, composting and cultivation and also ensures that locals retain traditional, local plant breeds and cultivation methods which can make the local community more resistant to climate and environmental changes.

Our business

Rudolph Care believes that it is important to generate a balance between purpose and profit.

  • We create excellent, environmentally friendly, exclusive quality products. We also want to create a better world. One of our basic values is that we always conduct ourselves professionally in everything we commit to. This includes running a transparent, legal and socially responsible business.
  • Good business practice is also about documentation. That is why we use certification agencies to ensure that our natural raw ingredients are in fact organic.
  • We comply with legislation in Denmark as well as in the countries with which we trade. We dissociate ourselves completely from all forms of bribery and dishonest agreements.
  • We prioritize transparency in our supply chain highly and work continuously to document where and how our raw ingredients are grown, harvested and processed.
  • Good business practice is also about Rudolph Care as a workplace. About giving employees continuous opportunities for development, further training, job rotation, leave, health insurance etc. One example that currently makes Rudolph Care an attractive workplace is our extended maternity leave scheme which gives employees one year’s paid maternity leave.

Business partners

Rudolph Care is based on excellent relationships. We are in close contact with a wide range of operators and prioritize forging warm bonds with important business partners very highly.

We find it natural to support organizations that are fighting actively for a better environment and climate. For example, we support Plastic Change in their efforts to reduce the use of plastic. We are working with designer Mads Nørgaard and the Danish Society for Nature Conservation to launch a waste collection scheme in 2021 where businesses will be mobilizing dealers and customers in a major campaign across industries.

Rudolph Care annually reassesses the organizations we wish to support and/or work with. Our aim every year is to partner with a major Danish organization working for a cleaner natural environment and a better climate or programmes for children, young people or the socially vulnerable.

Packaging

At Rudolph Care, we use clean materials for packaging. Our packaging consists of plastic, cardboard and glass.

  • We recognize that glass can be the best alternative in many scenarios, even though it is heavy to transport and is energy-intensive to produce. Its overall environmental footprint is, however, slightly offset by the fact that especially in the Nordic countries, but also in our future growth markets we currently have good, efficient schemes in place for the recycling and reuse of glass.
  • All Rudolph Care products carry the Nordic Swan Ecolabel which, in addition to setting standards for contents, also defines stringent requirements for how beauty products should be packaged. We only use clean types of plastic (PE, PP and PET) that can all be recycled when they are correctly separated. In addition to the requirement for clean types of plastic, the Nordic Swan Ecolabel ensures that the packaging does not emit harmful chemicals into the product itself which may affect the user and the environment. At Rudolph Care, we have chosen to focus on alternatives to fossil plastics as fossil plastics represent an environmental and climate-related challenge. Until we have found or developed an alternative to packaging based on fossil plastic, we will continue to increase our packaging’s content of reused plastic as much as possible.
  • When it comes to our use of cardboard and paper, we currently only use recycled materials. We are also looking at the possibility of using C2C-certified paper and cardboard in the future.