The Sustainability Report 2021
The projects we support
Rudolph Care wants to make a positive difference in the world, and that's why we support selected organizations, nationally and internationally, which are based on the same Sustainable Development Goals as us, and which reflect our care for people, nature and the future generations.
Below we present to you the organizations.
It is our ambition to annually reassess which organization(s) we want to support and or collaborate with. Our goal is to each year collaborate with a larger Danish organization that works for cleaner nature, better climate or programs for children, young people or people who are socially excluded. Going forward, we are working on establishing more international projects in our own value chain.
In 2021, we supported a concrete project in our value chain, which you can read more about on this page as well as projects that actively work with SDGs 3, 10, 12 and 15.
LGBT + Denmark actively works for a world with equal opportunities and well-being for all, regardless of gender identity and sexuality - locally, nationally and globally. Based on our interpretation of Sustainable Development Goal 10 - Reduced Inequalities, we became a member of LGBT + Denmark in 2021, because we at Rudolph Care have a desire to actively listen to, learn from and support the efforts to make all people feel included and respected, no matter how they identify. Through the membership, we support LGBT + Denmark and their work to ensure equal rights and opportunities for LGBT + people. The membership also gives us the opportunity to work with LGBT+ inclusion internally at Rudolph Care, through knowledge sharing and counseling with representatives from the organization.
LGBT+ Denmark and their yearly camps for LGBT+ youth
In 2021 we supported LGBT + Denmark's youth work with DKK 100,000, which we will continue to do in 2022. The support will specifically go to the organizing of three annual camps for young LGBT+ people.
“... With support from Rudolph Care, we at LGBT + Denmark can improve the well-being of young LGBT + people in Denmark. We know that many young LGBT+ people feel lonely with the thoughts of gender and sexual orientation, and therefore it is crucial that we can offer safe, social communities where young people have the opportunity to be themselves and meet other young likeminded people. Rudolph Care is contributing to making this happen”. - Susanne Branner Jespersen, Secretary General of LGBT + Denmark.
You can read more about LGBT + Denmark and their youth activities here.
Rudolph Care's founder, Andrea Elisabeth Rudolph, is an ambassador for Save the Children, who help both acutely and in the long-term to ensure a better future for vulnerable children. Figures from the Labor Movement's Business Council show that in 2019 there were 59,700 children in poor families in Denmark. That means 59,700 children who tumble with adult worries and who have lesser life opportunities when they grow up. In 2021, we supported Save the Children with DKK 100,000.
In the beginning of 2022, the war in Ukraine overshadows everything, and at Rudolph Care we continue our cooperation with Save the Children, and their relief efforts for the many thousands of children who are trapped in the war. In March 2022, our founder, Andrea Elisabeth Rudolph, raised DKK 150,000 through her own fundraiser and Rudolph Care chose to support Save the Children's efforts in Ukraine with a similar amount. The collection is still in progress and so far Andrea has collected DKK 397,781.
You can read more about Save the Children's work here.
The Butterfly Hunt
We support the Danish Society for Nature Conservation's work to create greater biodiversity and more nature in Denmark. Specifically, in 2021 we supported their project The Butterfly Hunt - Swarming butterflies is a sign of health for nature, but few can tell the difference between the many butterfly species. With the Danish Society for Nature Conservation's app “Sommerfuglejagten”, you can get to know Denmark's 73 beautiful day butterflies and help register them. The goal of the Butterfly Hunt is to engage and excite more Danes about nature, but also to collect data that can strengthen the efforts of nature for both the butterfly and several other animals and plants. By improving the mapping and development of Denmark's butterflies across the country, we strengthen our efforts to protect biodiversity and a diverse flora in Denmark. In 2021 Rudolph Care supported the project with DKK 50,000.
All the trash you see is your trash
Denmark produces far too much waste - in fact we are the country in the EU that produces the most waste per capita. As much as 845 kg. per Dane. And every year, hundreds of tons of waste end up in nature.
In addition to our financial support in 2022, we launched a collaboration with Mads Nørgaard Copenhagen and the Danish Society for Nature Conservation, focused on their national waste collection. Together with staff from Mads Nørgaard Copenhagen we will dedicate a full working day to collecting trash from the streets of Copenhagen because we all want to take care of our surroundings - and especially the nature that is damaged by plastic bottles, face masks, cigaret buds, cans and all sorts of other things that are left as trash in nature.
We have designed a special edition of Mads Nørgaard's classic # 101 t-shirt, where all profits from the sale of the t-shirt uncut go to the Danish Society for Nature Conservation's work to create greater biodiversity and more nature in Denmark. Together with Mads Nørgaard, we have together donated DKK 160,000 to the work of the Danish Society for Nature Conservation.
We are strongly aware of the responsibilities we bear as a manufacturing company for both people and the environment. Internationally, we are currently supporting a project in our value chain, in the Brazilian Amazon rainforest, and it is our ambition to establish more international value chain projects. In the village of Nazarezinho do Meruú in the Amazon rainforest, we work closely with the 150 families who since 2008 have picked the açai berries that play an important role in Rudolph Care and our products. Since 2019 we have founded, financed and launched three projects together with the aid organization Instituto Bereca and the village's residents, centered around improving conditions and opportunities for the local area and their families.
How do we support?
The support we donate to the projects comes from the sale on our Açai Facial Oil Limited Edition. In 2019, the support went to the construction of a plant nursery with kitchen gardens connected to the local school EMEF Sao Sebastiao. The purpose of the project was to provide the families with resources to become less dependent on outside supplies. Due to the Covid-19 pandemic, it became difficult to start the project, so in 2020 we chose to donate DKK 160,140 to the aid organization Beraca Brazil and the Red Cross' work in the area with distributing emergency aid, sanitation and rapid tests to contain the infection.
In 2021, we continued the project, where the establishment of the plant nursery continues, together with two new projects: the establishment of a sports and play area by the local school and the initiation of a renovation of the school's facilities. We have donated DKK 206,650 to the projects, and you can read more about Rudolph Care's efforts in Brazil right here.
Since 2018, we have supported the organization Plastic Change in their political work to reduce the consumption of plastic, through increased focus on reduction, reuse and recycling of plastic and plastic packaging.
Until 2021, we supported the organization in their efforts to reduce plastic consumption with DKK 50,000 annually.
Projects we support with products
In addition to the projects in our own value chain and other support activities, Rudolph Care donates products to various projects and causes on a regular basis. Below you can see who we supported with products in 2021.
Young people with cancer at Sjællands University hospital in Roskilde.
Save the Children and their yearly Christmas auction at Lauritz.com.
Julehjælpen and their work to help financially distressed families in Denmark and give them a unifying Christmas.
EventyrJul and their work to give socially disadvantaged children and their parents the opportunity to celebrate Christmas Eve.
The Red Cross' work at the asylum center Center Sandholm.
The midwives connected to the delivery room at North Zealand Hospital.
The work of Bryd Tavsheden to inform about, prevent and remedy violence against partners and children.
The Child Accident Fund's work to prevent child accidents in Denmark, through learning and information about safety among parents and those who deal with children.
Julemærkemarchen, which every year collects funds for their Christmas Seal Homes and their work with vulnerable children.
The crisis center for women Kvindehjemmet in Copenhagen, that offers emergency protection and support for women and children who have been exposed to violence or threats from their loved ones.
Team Rynkeby's European charity cycling team, who bike to Paris every year to raise money for children with critical illnesses and their families.
Support the Breasts' campaign, which raises money for research, prevention and patient support within the field of breast cancer.
Pink Cup - A nationwide golf tournament in favor of the breast cancer cause. For their 20th anniversary in 2022, we will continue to donate products to Pink Cup worth DKK 25,000.