Cookie & Privacy Policy

Rudolph Care A/S
Last updated: 6 July 2026

1. Introduction

At Rudolph Care A/S, we take the protection of your personal data seriously. In this policy, you can read about how we collect and process information about you when you:

visit our website
shop in our webshop
sign up for our newsletter
contact our customer service
take part in customer surveys
otherwise interact with us

This policy also describes how we use cookies and similar technologies.

2. Data controller

Rudolph Care A/S is the data controller for the processing of the personal data we receive from or about you.

Rudolph Care A/S
Antoinettevej 3
2500 Valby
CVR no.: 30903412

Phone: +45 53 57 11 23
Email: kontakt@rudolphcare.com

If you have questions about our processing of personal data, please feel free to contact us.

3. What information do we process?

Depending on how you use our website and services, we may process the following categories of personal data:

Category	Examples
Identification information	Name, customer ID
Contact information	Email, phone number, delivery address, billing address
Order and transaction information	Order history, purchased products, order status, delivery information, returns
Payment information	Payment reference (we do not store full card details)
Communication	Enquiries to customer service, email correspondence
Newsletter preferences	Consent, sign-up date, opening and click behaviour
Survey data	Responses to customer satisfaction surveys
Technical information and online behaviour	IP address, browser type, device information, pages visited, click data, cookie ID

4. Where do we get the information from?

We receive personal data from the following sources:

Directly from you, e.g. when you place an order, sign up for the newsletter, contact us, or respond to a survey
Automatically via the website, e.g. technical information and behavioural data collected via cookies and similar technologies, where you have given your consent
From business partners, e.g. payment providers (payment confirmation) or shipping partners (delivery status)

5. Purpose, legal basis and retention

Below you will find an overview of what we use your information for, the legal basis we rely on for the processing, and how long we retain the information.

5.1 Purchase and delivery


Purpose	To process your order, complete payment, deliver goods, handle returns and complaints, and provide customer service in connection with your purchase
Categories of information	Name, contact information, delivery address, billing address, order information, payment reference
Legal basis	Performance of a contract (GDPR Art. 6(1)(b)) and legal obligation regarding bookkeeping (GDPR Art. 6(1)(c))
Retention	Transaction data is retained for 5 years from the end of the financial year to which the transaction relates, in accordance with the Danish Bookkeeping Act. Other order information is deleted 12 months after delivery, unless a case is pending.
Recipients	Payment provider (QuickPay), warehouse partner (System Transport), shipping partner (GLS, DAO)

5.2 Customer service


Purpose	To respond to your enquiries and provide support before, during, and after purchase
Categories of information	Name, contact information, order information, correspondence content
Legal basis	Performance of a contract (GDPR Art. 6(1)(b)) or our legitimate interest in providing good customer service (GDPR Art. 6(1)(f))
Retention	Correspondence is retained for up to 6 months after the case is closed, unless longer retention is required in connection with a pending case
Recipients	Customer service tools (Microsoft Outlook), AI customer support (Zuzana)

5.3 Newsletter


Purpose	To send you news, tips, and offers, and to personalise content based on your preferences and any purchase history
Categories of information	Name, email address, consent and sign-up information, opening and click behaviour, any purchase history
Legal basis	Your consent (GDPR Art. 6(1)(a)). You may withdraw your consent at any time.
Retention	For as long as you are subscribed to the newsletter. Upon unsubscribing, marketing communications cease immediately. We retain documentation of your consent and unsubscription for up to 3 years for documentation purposes. You may request full deletion of your profile at any time by contacting us at kontakt@rudolphcare.com.
Recipients	Klaviyo

You can unsubscribe from the newsletter at any time via the link at the bottom of each newsletter or by contacting us at kontakt@rudolphcare.com.

5.4 Customer surveys


Purpose	To collect feedback in order to improve our products, service, and customer experience
Categories of information	Name, email address, responses
Legal basis	Our legitimate interest in improving our business (GDPR Art. 6(1)(f)). Participation is voluntary.
Retention	Responses are retained for up to 6 months and are thereafter only used in aggregated/anonymised form
Recipients	Typeform

5.5 Web analytics


Purpose	To analyse the use of our website so that we can improve content, functionality, and user experience
Categories of information	IP address (may be anonymised), browser information, device type, page views, click data, session duration
Legal basis	Your consent (GDPR Art. 6(1)(a)), unless it concerns analysis that is strictly necessary to provide a service you have explicitly requested
Retention	In accordance with the individual cookies, see section 8
Recipients	Google Analytics

5.6 Marketing and advertising


Purpose	To show you relevant ads and content on our own website and on third-party platforms (e.g. Meta, Google), including retargeting
Categories of information	Cookie ID, IP address, device information, behavioural data on the website, any hashed email for custom audiences
Legal basis	Your consent (GDPR Art. 6(1)(a)). Marketing cookies and tracking technologies are only used if you have given your consent.
Retention	In accordance with the individual cookies, see section 8
Recipients	Meta, Google

You can change or withdraw your consent at any time via our cookie settings (see section 8).

5.7 Website functionality


Purpose	To make the website function technically, including remembering your settings, shopping cart, login, etc.
Categories of information	Session information, preferences, shopping cart
Legal basis	Necessary cookies do not require consent, as they are strictly necessary to provide the service you explicitly request (ePrivacy principle). For any functional cookies based on consent: GDPR Art. 6(1)(a).
Retention	In accordance with the individual cookies, see section 8
Recipients	Shopify

6. Recipients of your information

We may share your personal data with the following categories of recipients:

Category	Examples	Role
IT and hosting providers	Shopify, One.com	Data processor
Payment provider	Quickpay, Stripe, Nets, Clearhaus	Data processor / independent data controller depending on setup
Warehouse and shipping partners	System Transport, GLS, DAO	Data processor
Email and newsletter platform	Klaviyo	Data processor
Analytics tools	Google Analytics	See section below on third parties
Advertising partners	Meta, Google	See section below on third parties
Customer surveys	Typeform	Data processor
Auditor	Deloitte	Receives necessary information to a limited extent
Public authorities	E.g. the Danish Tax Agency (SKAT), Datatilsynet	When required by law

Regarding third parties (Meta, Google, etc.): Some third parties that we collaborate with on advertising and analytics may, in certain cases, act as an independent data controller or joint data controller for the processing they carry out for their own purposes. We recommend that you read these third parties' own privacy policies to understand how they process your information.

7. Transfers to countries outside the EU/EEA

Some of our suppliers may be established outside the EU/EEA, including in the USA. When we transfer personal data to a country outside the EU/EEA, we ensure that a valid transfer mechanism is in place, e.g.:

The European Commission's Standard Contractual Clauses (SCCs)
The recipient's certification under the EU-U.S. Data Privacy Framework, where relevant

You can contact us if you would like further information about the specific safeguards.

8. Cookies and similar technologies

8.1 What are cookies?

A cookie is a small text file that is stored on your device (computer, tablet, smartphone) when you visit a website. Cookies and similar technologies can be used to make the website function, remember your settings, collect statistics, and deliver targeted content and advertising.

Cookies may contain unique identifiers and may, in some cases, constitute personal data or be linked to you as a user.

8.2 Categories of cookies

We use the following categories of cookies:

Category	Description	Requires consent?
Necessary	Cookies that are strictly necessary for the website to function, e.g. shopping cart, checkout, login, and security	No
Functional	Cookies that remember your preferences and choices, e.g. language, country, and currency	Yes
Statistics	Cookies used to collect anonymised or pseudonymised statistics about the use of the website	Yes
Marketing	Cookies used to display relevant ads and measure the effectiveness of campaigns, including retargeting	Yes

8.3 Consent and your choices

When you visit our website for the first time, you will be presented with a cookie banner where you can choose which categories of cookies you want to accept.

You can change or withdraw your consent at any time by clicking on "Cookie Settings" in the footer of our website.
Withdrawing your consent does not affect the lawfulness of the processing carried out before the withdrawal.

8.4 Overview of cookies we use

Below you will find an overview of the cookies we use on rudolphcare.com.

Necessary cookies

Name	Provider	Purpose	Expiry
_tracking_consent	rudolphcare.com	Stores your cookie choice	1 year
_cmp_a	rudolphcare.com	Stores consent information for Consent Management	1 year
_shopify_essential	rudolphcare.com	Stores information that only necessary cookies have been accepted	1 year
cart	rudolphcare.com	Stores shopping cart ID	2 weeks
cart_ts	rudolphcare.com	Timestamp for the shopping cart	2 weeks
cart_sig	rudolphcare.com	Signature for validating the shopping cart	2 weeks
cart_currency	rudolphcare.com	Stores selected currency for the shopping cart	2 weeks
checkout	rudolphcare.com	Temporary session token during checkout	Session
checkout_token	rudolphcare.com	Stores checkout session to resume purchase	1 year
secret	rudolphcare.com	Used for customer login and account access	1 year
secure_customer_sig	rudolphcare.com	Signature for validating customer login	1 year
storefront_digest	rudolphcare.com	Used for access control on password-protected stores	1 year
keep_alive	rudolphcare.com	Keeps session active during checkout	14 days
dynamic_checkout_shown_on_cart	rudolphcare.com	Stores whether dynamic checkout has been shown in the cart	30 min.
BSID	checkout.shopifycs.com	Session ID for secure payment handling	Session
pay_session_id	pay.shopifycs.com	Session ID for the payment process	Session
shopify_pay_redirect	rudolphcare.com	Used for Shop Pay checkout redirect	Session
__cf_bm	Cloudflare	Bot protection and security (incl. Typeform)	30 min.
__Host-GAPS	Google	Secure session for Google Sign-In	2 years
SOCS	Google	Stores the user's cookie choices on Google	13 months

Functional cookies

Name	Provider	Purpose	Expiry
localization	rudolphcare.com	Stores selected country, currency, and language	1 year

Statistics cookies

Name	Provider	Purpose	Expiry
_shopify_y	rudolphcare.com	Shopify analytics — unique visit ID	1 year
_shopify_s	rudolphcare.com	Shopify analytics — session tracking	30 min.
_y	rudolphcare.com	Shopify analytics — used together with _shopify_y	1 year
_s	rudolphcare.com	Shopify analytics — used together with _shopify_s	30 min.
_shopify_sa_t	rudolphcare.com	Shopify analytics — traffic source attribution	30 min.
_shopify_sa_p	rudolphcare.com	Shopify analytics — page view data	30 min.
_landing_page	rudolphcare.com	Stores the first landing page of the visit	14 days
_orig_referrer	rudolphcare.com	Stores the original traffic source	14 days
_ga	Google Analytics	Registers unique user ID for statistics	2 years
_ga_*	Google Analytics	GA4 — session state and conversion tracking	2 years
_gid	Google Analytics	Registers unique user ID (24-hour)	24 hours
_gat	Google Analytics	Used to limit the number of requests	1 minute

Marketing cookies

Name	Provider	Purpose	Expiry
_shopify_evids	rudolphcare.com	Shopify — event tracking for marketing	Session
_fbp	Meta	Identifies browser for retargeting via Facebook/Instagram	3 months
_fbc	Meta	Stores click ID from Facebook ads	3 months
fr	Meta (facebook.com)	Used for advertising and retargeting on Facebook	3 months
_gcl_au	Google Ads	Used for conversion tracking from Google Ads	3 months
_gcl_aw	Google Ads	Stores click ID from Google Ads ads	3 months
_gcl_gs	Google Ads	Stores information about Google Ads conversions	3 months
__kla_id	Klaviyo	Identifies visitors for email marketing and personalisation	2 years
_klaviyo	Klaviyo	Session tracking for Klaviyo analytics	Session
NID	Google	Stores preferences and is used for ad targeting	6 months
IDE	Google (doubleclick.net)	Used to measure ad effectiveness and retargeting	13 months
test_cookie	Google (doubleclick.net)	Tests whether the browser accepts cookies	15 min.
VISITOR_INFO1_LIVE	YouTube	Used to estimate bandwidth and store video preferences	6 months
VISITOR_PRIVACY_METADATA	YouTube	Stores consent information for embedded YouTube videos	6 months
YSC	YouTube	Session tracking for embedded YouTube videos	Session
uid	Adform	Unique user ID for ad targeting	2 months
cid	Adform	Used to identify campaigns and ad views	2 months

8.5 How to delete or block cookies

You can delete cookies already stored on your device at any time via your browser settings. You can also set your browser to block cookies entirely or partially.

Please note that if you block necessary cookies, certain features of the website may stop working.

Guides for the most common browsers:

8.6 Opting out of specific services

You can opt out of certain third-party cookies directly with the provider:

Service	Opt-out link
Google Analytics	tools.google.com/dlpage/gaoptout
Google Ads	adssettings.google.com
Meta (Facebook)	facebook.com/ads/preferences
Adform	site.adform.com/privacy-center/platform-privacy/opt-out

9. Profiling

We may use information about your purchases, preferences, and online behaviour to segment and personalise content, newsletters, and marketing so that it is more relevant to you.

We do not make automated decisions that produce legal effects or similarly significantly affect you.

10. Your rights

You have a number of rights in relation to our processing of your personal data:

Right	Description
Access	You have the right to be informed about which personal data we process about you and to receive a copy.
Rectification	You have the right to have inaccurate information about you corrected.
Erasure	In certain cases, you have the right to have information about you deleted before the time of our regular deletion.
Restriction	In certain cases, you have the right to have the processing of your information restricted.
Data portability	In certain cases, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have the information transferred to another data controller.
Objection	You have the right to object to our processing of your information, including processing based on our legitimate interests.
Objection to direct marketing	You always have the right to object to your information being used for direct marketing.
Withdrawal of consent	If the processing is based on your consent, you have the right to withdraw your consent at any time. Withdrawal does not affect the lawfulness of the processing carried out before the withdrawal.

You can read more about your rights in the guidance on data subjects' rights from the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk.

11. Contact and complaints

If you wish to exercise your rights, have questions about our processing of your personal data, or wish to file a complaint, please feel free to contact us:

Email: kontakt@rudolphcare.com
Phone: +45 53 57 11 23

You also have the option of filing a complaint with the Danish Data Protection Agency (Datatilsynet):

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
www.datatilsynet.dk

12. Changes to this policy

We may update this privacy and cookie policy from time to time. In the event of material changes, we will inform you via the website or, where relevant, via email.

The date of the last update appears at the top of the document.