Interview

In the bathroom... with Hanna MW

Hanna is a stylist and creative director with a sharp eye and bold vision. As the founder of HANA Productions and a creative force at Louis Abel and Bare Stockholm, she shapes stories across fashion and design.

Based in Stockholm, her safe haven between travels, Hanna is all about balance – letting her career thrive while embracing the art of slowing down.

- PHILOSOPHY -

How has your relationship with skincare evolved over time?

“To be completely honest, I grew up without a skincare routine. Over time I have learned that consistency beats complexity. Now I keep it simple - cleanse, hydrate, and I actually stick to it because it’s easy. I am a minimalist at heart and don’t want to spend time decoding products, which is why I use Rudolph Care, intuitive, reliable, and straightforward.”

What do you expect from a skincare product today?

“I look for evidence-led formulas with fewer, better ingredients. They should respect the skin barrier, be gentle enough for daily use - no complicated routine required. Clear, honest labeling about what each ingredient does is a must.”

And when does a product actually feel like a game-changer to you?

“A product feels like a game-changer when it’s a second skin, lightweight, comfortable, and keeps me hydrated throughout the day (and night). It does its job without fuss, layers well, and actually makes my routine simpler. ”

- ALL IN ONE -

You’ve recently been introduced to the new Açai All in One Eye Cream + Serum. What was your first impression? What stood out to you about the texture, feel, or effect?

“How lightweight and seamless it feels. It sinks in quickly without residue, sits well under makeup, and leaves the eye area soft and comfortably hydrated through the day. Simple to use, noticeable comfort, exactly what I want.”

What are your thoughts on the Açai All in One Moisturizer?

“It’s become an easy go-to for me. It’s straightforward, does its job, and keeps my skin balanced without extra steps. That simplicity is why I really like it.”

- DAILY ROUTINE -

What does your typical skincare routine look like?

“I keep it simple so I can stick to it long-term. In the morning, I use Açai Facial Oil and a gua sha massage, then I mix Firming Therapy Rich Cream with Sun Face Serum SPF 30. At night, I start with Hydrating Cleansing Milk, then layer Açai Facial Oil with the Firming Therapy Rich Cream for a smooth, hydrated finish.”

Is there a step you never skip, no matter how busy you are?

“Firming Therapy Rich Cream is non-negotiable for me!”

- FEELINGS -

What do you expect from a skincare product – beyond hydration, glow, or visible results?

“I look for integrity: well-chosen, well-dosed ingredients, clear transparency about why they’re there, and values I can stand behind. It should be gentle on the skin barrier, responsibly made, and easy to use - ideally in packaging that travels well and keeps me consistent.”

Has the way you connect with skincare changed with time or different phases in your life?

“Absolutely. As a teenager I did not care about skincare - now I’ve learned a simple routine is what keeps me steady. My lifestyle has always involved a lot of travel, so I’m drawn to uncomplicated, multitasking products that work in any phase in life - busy weeks, jet lag, or calmer seasons.”

Was there a moment when skincare became particularly meaningful or grounding for you?

“My routine is my small, protected pocket of time. A few mindful minutes with oil and gua sha in the morning or cleansing at night helps me reset. Even in a hotel room, it anchors me and makes anywhere feel a bit like home.”

And when do you feel most like yourself?

“I feel most like myself with minimal makeup – just my skincare and a lip product. I express a lot through clothes, so a simple, well-cared-for base, paired with an outfit I love, feels like the most ”me”.”